How to Design a Logo

angenise digital Oct 06, 2022

If you’ve been needing to design a logo but had no clue where to begin, this class takes you step-by-step to demonstrate how to brainstorm, sketch and refine your logo. Whether you’ve already established your business or are getting ready to embark on the entrepreneurship journey, this class will help you understand the thought process behind logo design and includes a questionnaire to help you identify your brand story. It can even be the door to begin offering logo design for clients!

Topics Covered

Brainstorming your logo design
Elements to consider when branding your company
Where to find inspiration
How to sketch logo compositions on paper
How to sketch logo compositions on the iPad using Procreate
How to create floral line drawings by tracing photos
How to export your digital logo design into a jpg or png
How to import a jpg or png into Adobe Illustrator
How to convert the image into a vector
How to export the vector in various file types

For an extended class on how to edit the vector in detail in order to fine-tune the conversion and how to export it with tight margins, see the class Create and Edit Vectors of Calligraphy.

Want to join us for class? It's offered on-demand and available now for all Tier 2 students. Some classes are also available to Tier 1 students. Click here to see the Tier 1 Class Listing.

How to Access Your Members-Only Class:

Go to www.kallicampacademy.com
Log in to your account
Click on Classroom
Click on Tier 2 -- Class Archive
Click on Digital & Photography

Enroll

Materials Needed

Canson marker paper or tracing paper
Drawing pencil and eraser
Gliding ruler or Helix ruler
A scanner and Adobe Photoshop for digitizing, or an iPad with the Procreate app & Apple Pencil
Desktop computer, laptop or MacBook
Adobe Illustrator or use the online vector sources in the handout

Homework Challenge

Want to see our student's homework? Search the hashtag #kcalogodesign on Instagram. Be sure to check out #kallicampacademy for hundreds of posts from our student portfolio.

Instructor: Angenise Rawls

Instagram: @thegracefulpenstudio

Website: thegracefulpenstudio.com