From Pen to Profit: How To's for Selling Your Calligraphy and Artwork

Homework hashtag: #kcafrompentoprofit


Have you been wondering how to sell your beautiful calligraphy designs in stores, at markets or online? This class is perfect for you! Selling your products can be very intimidating and it can be hard to know where to start!

Materials Needed

Pen and paper to take notes!

Want to join us for class? It's offered on-demand and available now for all Tier 2 students.  Some classes are also available to Tier 1 students. Click here to see the Tier 1 Class Listing.  

How to Access Your Members-Only Class:


Class Details

In this class, we will cover:

1. Markets

  • Supplies Needed
  • How to find the right markets
  • Pricing and Inventory requirements
  • General Tips and Tricks
  • Pricing/Inventory

2. Retail

  • Wholesale vs. Consignment
  • Tips to make contact
  • Advantages/disadvantages of retail

3. Online

  • Your personal website
  • 3rd party platforms
  • Social Media
  • Wholesale sites
  • Print on Demand
  • Email List

And brief notes on taxes, licenses, etc.


Instructor: Michelle Coulter

Hey y’all! My name is Michelle and I’m a modern calligrapher, digital watercolor artist and the owner of Blue Skies Lettering. I have always had a love for stationary, beginning in 2nd grade when I got a full set of Lisa Frank gear for Christmas. Throughout the years, I doodled my way through school (the only way I could pay attention to what the teacher was saying) and often experimented with different ways to write my letters to achieve a different style. Fast forward many years, enter a global pandemic, and I found my passion with calligraphy! Calligraphy, and the crazy love I have for the craft, has completely changed my life! I am a pediatric nurse practitioner by training and worked for many years in that field. However, being unable to continue in that line of work due to COVID complications (all better now, thankfully), I was able to devote more time to calligraphy and the love just grew! I love to play a special part in my clients’ lives by creating beauty with words– whether this be through penning a special quote, working with a brand or small business, on-site personalization events or creating stationary designs.

Instagram: @blueskieslettering



Download a Free Calligraphy Getting Started Guide

When you subscribe, we will send a 14-page printable packet to your inbox with a supply list, instructions, anatomy of the guideline, a minuscule exemplar, 5 traceable worksheets, and several different guideline sheets. Welcome to the world of beautiful writing!